Credibility on the web is a funny thing, as the medium itself can be so anonymous. Yet when people do business, or choose to initiate business on the web credibility is one of the most important factors to come up. Establishing credibility can be easy, or hard, depending on your budget.
A large scale branding campaign […]
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Apparently e-trade is easy. So easy, that your eight month old child could do it. This is what Geico should have been doing from day one, not the obnoxious caveman run.
This clever commercial is not only entertaining, but it says the message in a simple way. Buying and trading stock […]
Screaming animals, Saab automobiles, and Richard Simmons? Bridgestone has had a creative run of commercials, ranging from bud light-eque screamfests to the frightening thought of finding Richard Simmons doing his work out routine in the middle of the road and NOT hitting him.
At the heart of it they are selling safety. Drive your car and […]
Can the smell of delicious peanuts make you more attractive? Planters would like you to think so. Their superbowl commercial shows a woman of… well unfortunate looks getting stared down by every man around her. All of this to the tune of “can’t keep my eyes off of you.”
Turns out her secret is rubbing […]
This commercial was entertaining, and brought a few chuckles. Bud light has long been known as trying to associate their product with football and the superbowl specifically. Because of this all of their commercials really are geared towards remembering that you saw them while watching the game, they don’t have to do any major messaging, […]
This is the blog of Ross Johnson, a co-owner of a Michigan web site design company, College Instructor, and Publisher.