Michigan Marketing Firm - Ingenex Digital

Sometimes things just work on in your favor, and I must admit often times that is not the case for me. However today was really a blessing, as two large Michigan publications covered the merger of my company with the previously “Ingenex Group” into the Michigan Marketing Firm, Ingenex Digital.

The merger really was about smart, strategic moves on both my part and my new business partner Derek Mehraban. Myself a designer by trade, I have taught myself the principals of marketing and how to apply them online. Luckily for me the digital marketing space is new and there is a level of self teaching that is extremely effective when looked at piece by piece. IE: A website that is marketing focused. That is however, different, than a large marketing strategy that integrates all media and marketing efforts.

This is why I decided to merge with Derek, who once was a traditional marketer and founded his own agency. He had converted to the digital way of thinking, and needed someone else strong in the area.

So we still offer some of the same packages, including web design / interactive, and search engine optimization, but we also now can do a whole range of branding, and integrated marketing.

It is an exciting time, and Michigan is seeing a bit of an economic revolution. The old days of huge auto industries powering the state economy have to change, and niche yet smart industries will really see their best days.

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