Web Design + Marketing Blog / Podcast

Diet Pepsi Max cleverly associates falling asleep at inconvenient times (and sometimes horrible times, like while on Live TV) with SNL classic movie “Night at the Roxberry.” The movie featured two brothers who bobbed their head to famous beat of “What is love?” song. Pepsi mimics this by having those who are dozing off, do […]

The Audi R8 commercial mimicking the Godfather did a good job of presenting the attitude of the luxury sports car, while still being entertaining. An unsuspecting sleeping man in a mansion wakes to find his hands covered in motor oil, pulling away his sheets he sees the “head” of his car. Cut to the front […]

I am sitting in snowy Park City, Utah with a cocktail and my family watching the start of the superbowl XLII. Since I am more interested in the advertising than the game at this point, I plan to post reviews, analysis, and posting videos of the quality commercials that are played throughout. They are my […]

I recently signed up for PayPerPost in an effort to see where the service played in the internet marketing landscape. I had originally thought of it as a high priced way to get exposure on large blogs, but after browsing around I realized it could be an affordable way to build links. While text link […]

In my last few podcasts I have been discussing the importance of marketing to specific niches, groups, and demographics as a way to separate yourself from your competition. I think for many this is a hard task to do, as the thought of narrowing the possibilities of clients sounds like the opposite of what one […]