This is an index of articles and posts in my Optimizing Landing Pages series. A series of blog posts that are dedicated to teaching you how to turn any page on your site that people enter in from into a high powered converting sales tool. The optimization of landing pages is a tricky and difficult process, but through solid planning, thinking, designing, writing and testing you can achieve incredible results (and have the statistics to prove it).

My web design company 3.7 DESIGNS specializes in this practice for clients, and we would like to share some of our secrets with you!

So with out further delay, here are the articles thus far:

  1. Planning your landing pages
  2. Copy Writing Basics and Landing Pages
  3. Writing for Personality Profiles
  4. Structure Your Flow for Conversion

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This is the blog of Ross Johnson, a co-owner of a Michigan web site design company, College Instructor, and Publisher.

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