<?xml version="1.0" encoding="UTF-8"?><!-- generator="wordpress/2.2.1" -->
<rss version="0.92">
<channel>
	<title>Web Design Marketing Podcast &#038; Blog</title>
	<link>http://www.3point7designs.com/blog</link>
	<description>Web Design Marketing Podcast and Blog. A look at how to use your website to generate leads, increase sales, and accomplish goals. For web designers and website owners who are looking to get more out of their online presence.</description>
	<lastBuildDate>Thu, 08 May 2008 22:01:32 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>8 fonts you probably don&#8217;t use in css, but should</title>
		<description><![CDATA[CSS has brought us many capabilities in terms of typography and the web, but we always seem to be limited to the same 4-5 typefaces over and over again. There is an inherant problem, if the font you specify isn&#8217;t on the viewers computer it won&#8217;t render in that font. So as designers and developers [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/05/08/8-fonts-you-probably-dont-use-in-css-but-should/</link>
			</item>
	<item>
		<title>12 websites that slide and scroll with javascript</title>
		<description><![CDATA[There has been a new trend in standards based design over the last year. The effect seems to have originally appeared in flash websites some time before, but with the use of javascript and a few good libraries people have found out how to do it while still using semantic XHTML/CSS. 
The effect is what [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/04/21/12-websites-that-slide-and-scroll-with-javascript/</link>
			</item>
	<item>
		<title>5 fonts I wish would die</title>
		<description><![CDATA[I don&#8217;t claim to be the utmost expert in typography, as much as I love the subject. Beautiful typefaces seem to be an acquired taste, much like scotch or good whiskey. But like scotch and whiskey, there are reasons to get that bottle of crappy $7 bottom shelf stuff out of the cabinet.
Despite my understanding [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/04/14/5-fonts-i-wish-would-die/</link>
			</item>
	<item>
		<title>Free Mac Project / Time Management Tools</title>
		<description><![CDATA[If you are like me, you use a mac because well&#8230; they are (trendy/creative/easy/fun/cheap/magic/sucky/ugly/sexy/pretty/any other reason). Like most people who are creative my organization skills are far from perfect. One of the important lessons I have learned through my freelancing, to the start of a company, to the merger of that company with another is [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/04/08/free-mac-project-time-management-tools/</link>
			</item>
	<item>
		<title>New Podcast on Digital Marketing</title>
		<description><![CDATA[I love being part of an exciting new launch, there are so many possibilities with those first steps. Sometimes the ideas work out great (for me, this blog has turned out to be a great project), and some require more work and nurturing than I have had the time to dedicate (my css gallery, CSS [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/03/20/new-podcast-on-digital-marketing/</link>
			</item>
	<item>
		<title>Should we give up wordpress as a CMS?</title>
		<description><![CDATA[For a long time I pushed wordpress as a great alternative to some of the common OS solutions out there (like mambo and joomla). It was easy to use in comparison, and hell I knew it pretty well (like most bloggers). I always ran into stumbling blocks of course, but then again it was built [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/03/18/should-we-give-up-wordpress-as-a-cms/</link>
			</item>
	<item>
		<title>A little bit about the redesign, the how and why</title>
		<description><![CDATA[The biggest motivator for the redesign was to really clean up the site. When I first made the last design I was really happy with the result, however it wasn&#8217;t long before the site really outgrew what I wanted the design to do&#8212; and it became cluttered, unorganized, and well&#8230; not that great.
I like to [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/03/14/a-little-bit-about-the-redesign-the-how-and-why/</link>
			</item>
	<item>
		<title>Online testimonials, does anyone care?</title>
		<description><![CDATA[Credibility on the web is a funny thing, as the medium itself can be so anonymous. Yet when people do business, or choose to initiate business on the web credibility is one of the most important factors to come up. Establishing credibility can be easy, or hard, depending on your budget.
A large scale branding campaign [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/03/12/online-testimonials-does-anyone-care/</link>
			</item>
	<item>
		<title>Menu / Meal Planner - MealMixer.com</title>
		<description><![CDATA[Having just read the great book &#8220;Call To Action&#8221; and now working with local online menu planning website MealMixer.com, I have been thinking a lot about landing pages and how the &#8220;CSS Gallery&#8221; method of design might be missing the boat. 
The popular method of design now days is with out a doubt, the high [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/02/13/menu-meal-planner-mealmixercom/</link>
			</item>
	<item>
		<title>Superbowl Commercial, E-trade kid and clown</title>
		<description><![CDATA[YouTube Private Video
YouTube Private Video2

Apparently e-trade is easy. So easy, that your eight month old child could do it. This is what Geico should have been doing from day one, not the obnoxious caveman run. 
This clever commercial is not only entertaining, but it says the message in a simple way. Buying and trading stock [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/02/03/superbowl-commercial-e-trade-kid-and-clown/</link>
			</item>
	<item>
		<title>Superbowl Commercial, Bridgestone Commercials</title>
		<description><![CDATA[



Screaming animals, Saab automobiles, and Richard Simmons? Bridgestone has had a creative run of commercials, ranging from bud light-eque screamfests to the frightening thought of finding Richard Simmons doing his work out routine in the middle of the road and NOT hitting him.
At the heart of it they are selling safety. Drive your car and [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/02/03/superbowl-commercial-bridgestone-commercials/</link>
			</item>
	<item>
		<title>Superbowl Commercial, Planters Peanuts Ugly Woman</title>
		<description><![CDATA[



Can the smell of delicious peanuts make you more attractive? Planters would like you to think so. Their superbowl commercial shows a woman of&#8230; well unfortunate looks getting stared down by every man around her. All of this to the tune of &#8220;can&#8217;t keep my eyes off of you.&#8221; 
Turns out her secret is rubbing [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/02/03/superbowl-commercial-planters-peanuts-ugly-woman/</link>
			</item>
	<item>
		<title>Superbowl Commercial, Budlight Carlos Mencia Accent</title>
		<description><![CDATA[This commercial was entertaining, and brought a few chuckles. Bud light has long been known as trying to associate their product with football and the superbowl specifically. Because of this all of their commercials really are geared towards remembering that you saw them while watching the game, they don&#8217;t have to do any major messaging, [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/02/03/superbowl-commercial-budlight-carlos-mencia-accent/</link>
			</item>
	<item>
		<title>Superbowl Commercial, Doritos Message from your heart</title>
		<description><![CDATA[Can&#8217;t say I quite understand how Doritos and &#8220;message from your heart&#8221; really connect? Doritos previous advertising campaigns were more about youth, energy, and extreme taste. Are they trying to say they care? Why do chips care about me or anyone I know?
I really see that is brand dilution, and you would never have thought [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/02/03/superbowl-commercial-doritos-message-from-your-heart/</link>
			</item>
	<item>
		<title>Superbowl Commercial, Diet Pepsi Max</title>
		<description><![CDATA[



Diet Pepsi Max cleverly associates falling asleep at inconvenient times (and sometimes horrible times, like while on Live TV) with SNL classic movie &#8220;Night at the Roxberry.&#8221; The movie featured two brothers who bobbed their head to famous beat of &#8220;What is love?&#8221; song. Pepsi mimics this by having those who are dozing off, do [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/02/03/superbowl-commercial-diet-pepsi-max/</link>
			</item>
	<item>
		<title>Superbowl Commercial, Audi R8 commercial</title>
		<description><![CDATA[



The Audi R8 commercial mimicking the Godfather did a good job of presenting the attitude of the luxury sports car, while still being entertaining. An unsuspecting sleeping man in a mansion wakes to find his hands covered in motor oil, pulling away his sheets he sees the &#8220;head&#8221; of his car. Cut to the front [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/02/03/superbowl-commercial-audi-r8-commercial/</link>
			</item>
	<item>
		<title>Superbowl Commercials, can&#8217;t wait!</title>
		<description><![CDATA[I am sitting in snowy Park City, Utah with a cocktail and my family watching the start of the superbowl XLII. Since I am more interested in the advertising than the game at this point, I plan to post reviews, analysis, and posting videos of the quality commercials that are played throughout. They are my [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/02/03/superbowl-commercials-cant-wait/</link>
			</item>
	<item>
		<title>Michigan Marketing Firm - Ingenex Digital</title>
		<description><![CDATA[Sometimes things just work on in your favor, and I must admit often times that is not the case for me. However today was really a blessing, as two large Michigan publications covered the merger of my company with the previously &#8220;Ingenex Group&#8221; into the Michigan Marketing Firm, Ingenex Digital. 
The merger really was about [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/01/31/michigan-marketing-firm-ingenex-digital/</link>
			</item>
	<item>
		<title>Web Design Marketing Podcast Ep 9 - Microsites</title>
		<description><![CDATA[It seems that only very large companies have bothered with microsites. It might be due to the higher cost of creating a site around a specific product or service, vs the traditional addition of one page to the existing site, or maybe it is not on the radar of smaller businesses. Microsites (or small websites [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/01/25/web-design-marketing-podcast-ep-9-microsites/</link>
			</item>
	<item>
		<title>Online Media Placement - do you need critical mass?</title>
		<description><![CDATA[PayPerClick and Search are the big rage now days when it comes to internet marketing and promotion. However there is another medium that the big players are using that is rarely even considered, media placement. 
Traditional media placement/planning is centered around finding the right demographic of people who watch a particular TV/Radio station, show, sport, [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/01/21/online-media-placement-do-you-need-critical-mass/</link>
			</item>
	<item>
		<title>Optimized Press Releases for Time Sensitive Marketing</title>
		<description><![CDATA[Sometimes you need a keyword push for a very specific period of time, the holiday seasons for example. If you want people to find your site when they are searching for holiday related keywords you are normally at the mercy of one of these options:

Optimize a few pages for those keywords and accept that they [...]]]></description>
		<link>http://www.3point7designs.com/blog/2008/01/14/optimized-press-releases-for-time-sensitive-marketing/</link>
			</item>
	<item>
		<title>Advanced CSS Menu Trick</title>
		<description><![CDATA[CSS really opens the doors to a lot of powerful and rich opportunities. It is funny how such minor things can create a whole new look, feel, and effect of a site. The beauty of CSS really is that it gives you power, but not too much power. It is not a tool like flash [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/12/22/advanced-css-menu-trick/</link>
			</item>
	<item>
		<title>Web Design and Marketing Solutions for Business Websites - Review</title>
		<description><![CDATA[Author, blogger, and web designer Kevin Potts sent me a copy of his new book Web Design and Marketing Solutions for Business Websites to review. Originally I intended to review it on my podcast, but my latest podcast is not quite ready and he did send me the book some time ago.
To be honest I [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/12/16/web-design-and-marketing-solutions-for-business-websites-review/</link>
			</item>
	<item>
		<title>Design with a consistent voice</title>
		<description><![CDATA[
When I was a young designer I concentrated too much on wowing the client, user, etc&#8230; What I failed to realize is all the decoration that I was adding to a design actually interfered with the effectiveness of the design. 
Part of this was because I tried to get the design to look &#8220;impressive&#8221; which [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/12/15/design-with-a-consistent-voice/</link>
			</item>
	<item>
		<title>Market your Web Skills - a response</title>
		<description><![CDATA[Those who follow the delicious popular list probably noticed an article labeled The 10 most marketable web development skills, and if you are a web developer like myself you probably clicked on the link. It is an interesting article, but I expected something else &#8212; and it seems that a majority of the readers also [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/12/04/market-your-web-skills-a-response/</link>
			</item>
	<item>
		<title>It is time to develop systems</title>
		<description><![CDATA[In the past few years of owning a business I have learned that no matter what you do, you can improve on it by developing a system. Think about what you do every day, and really break down all of the details. Think about which tasks have a system or which you do simply by [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/11/28/it-is-time-to-develop-systems/</link>
			</item>
	<item>
		<title>Web Design Marketing Podcast Ep 8 - Website Goals &#038; Tracking</title>
		<description><![CDATA[Every website has at least one goal, if not a handful. However people often fail to plan to optimize for those goals, and to track them. In this podcast I talk about how setting and planning goals will help produce a more successful website, and when coupled with tracking methods you can continually improve the [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/11/23/web-design-marketing-podcast-ep-8-website-goals-tracking/</link>
			</item>
	<item>
		<title>How CSS Frameworks should work</title>
		<description><![CDATA[It seems people are still up in arms over CSS Frameworks, and specifically blue print css. Monday By Noon takes a step back and looks at the two sides of the argument. 

It seems that many people take issue with frameworks due to the bloat that goes along with them, not the thought that you [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/11/21/how-css-frameworks-should-work/</link>
			</item>
	<item>
		<title>7 Tips for Client Mockups</title>
		<description><![CDATA[A large part of any web design company is going to be presenting and going back and forth with clients about design mock-ups. It is funny how many times one mockup is picked for reasons beyond what you would expect, and possibly for the wrong reasons. There is obviously a common communication gap between design [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/11/12/15-tips-for-client-mockups/</link>
			</item>
	<item>
		<title>Design - Evolution vs Redesign</title>
		<description><![CDATA[
There has been a lot of talk lately about whether one should redesigning or evolve an existing design. The former has many obvious appeals, you can take a drab design and trash it for something new and sexy. We also as people tend to acclimate to a design, the more times we see it the [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/11/09/design-evolution-vs-redesign/</link>
			</item>
	<item>
		<title>960px Photoshop Grid Template</title>
		<description><![CDATA[Yesterday I talked briefly about making sure you have a wide enough template when designing mock-ups to prevent yourself from composing with edges of the screen that may/may not actually be where you plan them to be. This morning I had an epiphany, why don&#8217;t I have a standard photoshop template for my mock-ups? I [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/11/07/960px-photoshop-grid-template/</link>
			</item>
	<item>
		<title>Give your self margin in mockups</title>
		<description><![CDATA[A few weeks ago I was at a photo shoot and the photographer said something profound that didn&#8217;t really hit me until today. As we were setting up shots, he said &#8220;If it is in the frame I am going to compose with it.&#8221; Essentially stating that if we had any element with in the [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/11/06/give-your-self-margin-in-mockups/</link>
			</item>
	<item>
		<title>Free Font Resource?</title>
		<description><![CDATA[Stumbled across Fawnt.com, looks like a dig resource for fonts - possibly free fonts? If your a typoholic like myself then you will find resources like this invaluable.

Tags: Design in General, font, free, resource, typeface, Typography]]></description>
		<link>http://www.3point7designs.com/blog/2007/11/05/free-font-resource/</link>
			</item>
	<item>
		<title>Web Design Marketing Podcast Ep 7 - The Sales Funnel</title>
		<description><![CDATA[

Like it or not all websites try and sell something. It might be a product, a service, registration for a forum, sign up for a newsletter, or even just subscribe to your RSS feed. Once you acknowledge this you can start building what is called &#8220;the sales funnel&#8221; in which you help appease the needs [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/11/03/web-design-marketing-podcast-ep-7-the-sales-funnel/</link>
			</item>
	<item>
		<title>Textpattern as a CMS dominates wordpress</title>
		<description><![CDATA[I know I am not alone in the realm of trying to warp wordpress into some sort of worthwhile CMS. I have a hacked version that barely even resembles the original version that I have poured countless hours into. However even then, it is a sub-par solution to the &#8220;need a cms, but don&#8217;t need [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/11/01/textpattern-as-a-cms-dominates-wordpress/</link>
			</item>
	<item>
		<title>Free autography copy of Join The Conversation by Joseph Jaffe</title>
		<description><![CDATA[I had the privilege to talk to and hear Joseph Jaffe give an excellent presentation last night about his new book, &#8220;Join the Conversation&#8221; and how companies need to move away from traditional marketing and move into conversational marketing. 
For those of you participating in marketing, as marketers yourself or as a company/entity you owe [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/10/28/free-copy-autography-copy-of-join-the-conversation-by-joseph-jaffe/</link>
			</item>
	<item>
		<title>Web Design Marketing Podcast Ep 6 - Search Engine Optimization</title>
		<description><![CDATA[During ArbCamp I lead a discussion about search engine optimization, in which I recorded for the use of a podcast. It turned out to be a great introduction to the thoughts and processes of search engine optimization. Take a listen, leave a comment, tell a friend.

No Tags]]></description>
		<link>http://www.3point7designs.com/blog/2007/10/28/web-design-marketing-podcast-ep-6-search-engine-optimization/</link>
			</item>
	<item>
		<title>Arbcamp SEO presentation / discussion</title>
		<description><![CDATA[Seo presentation went well, will post podcast and notes here and on arbcamp - stay tuned
Tags: arbcamp, Search Engine Optimization, SEO]]></description>
		<link>http://www.3point7designs.com/blog/2007/10/27/arbcamp-seo-presentation-discussion/</link>
			</item>
	<item>
		<title>arbcamp mid day</title>
		<description><![CDATA[So far so good. Podcasting session was a bit too technical for the audience, helpful for those who were deep into podcasting but most people wanted to know the how/why not the best equipment.
Integrated marketing panel was great, new ideas based on printing, mail merge, etc&#8230; want to write about it later.
Tag:  arbcamp networking [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/10/27/arbcamp-mid-day/</link>
			</item>
	<item>
		<title>online langauge analysis / linguistic analysis</title>
		<description><![CDATA[
I attended an interesting discussion last night by Ed Vielmetti of Pure Visibility in which he discussed the difference between language used by providers of goods or services vs those who use the same goods or services. The problem in short is that what you label your good/service is not always what your client would [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/10/24/online-langauge-analysis-linguistic-analysis/</link>
			</item>
	<item>
		<title>Best Free Internet Marketing Tools</title>
		<description><![CDATA[
  The &#8220;new marketing&#8221; or &#8220;Internet Marketing&#8221; buzz seems to hum a little louder with each passing day. You don&#8217;t have to look to hard to see some powerful case studies of extreme success built with low budget internet marketing campaigns. This seems to be the most powerful aspect of internet marketing, extreme exposure [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/10/16/best-free-internet-marketing-tools/</link>
			</item>
	<item>
		<title>Co-working and co-living</title>
		<description><![CDATA[I just finished reading a book called &#8220;The Four Hour Work Week&#8221; which details how anyone can change their life from one dedicated to endless work and the 9-5 to going on &#8220;mini-retirements&#8221; across the world while still getting the same amount of work done. I admit this sounds impossible, but after reading the book [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/10/02/co-working-and-co-living/</link>
			</item>
	<item>
		<title>Perceived Value on the Web</title>
		<description><![CDATA[One of the major aspects of any marketing campaign is to manage perceived value. Perceived value is simply the amount of money that one is willing to pay for a product or service (note: Not necessarily that you charge for a product, but the amount one would be willing to pay). 

Now I have talked [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/10/01/perceived-value-on-the-web/</link>
			</item>
	<item>
		<title>Some of us need help writing (me?)</title>
		<description><![CDATA[Any frequent reader of my blog has likely figured out that when it comes to grammar, punctuation, and spelling&#8230; well I need the help. I have always been of the opinion that some people are good at the technical details (we call them editors), and others know how to formulate sentences in a manner that [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/09/13/some-of-us-need-help-writing-me/</link>
			</item>
	<item>
		<title>CSS TABS - CSS Only &#8220;DOM TABS&#8221;</title>
		<description><![CDATA[While working on my company site redesign, and a new project CSS Uber Clean Gallery I came across a cool CSS trick
There are several variations of &#8220;dom tabs&#8221; out there, and lets be honest they work pretty well. If a user has javascript everything works as planned, and if not you can read all of [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/09/12/css-tabs-css-only-dom-tabs/</link>
			</item>
	<item>
		<title>My latest brochure proof</title>
		<description><![CDATA[
After listening to a SXSW podcast about the 4 hour work week, I decided that I should really employee the 80/20 rule. That is to focus my marketing efforts on that 20% of my clients that bring my 80% of my work. Since I already focus heavily on customer satisfaction, instead of trying to be [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/09/11/my-latest-brochure-proof/</link>
			</item>
	<item>
		<title>affordable link building</title>
		<description><![CDATA[I recently signed up for PayPerPost in an effort to see where the service played in the internet marketing landscape. I had originally thought of it as a high priced way to get exposure on large blogs, but after browsing around I realized it could be an affordable way to build links. While text link [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/08/21/affordable-link-building/</link>
			</item>
	<item>
		<title>Thoughts on Type</title>
		<description><![CDATA[Some may have read over my two posts on the possibility of using times new roman on the web. You may have also noticed the criticism/disagreements I received in the comments section. 

The argument is that there is no reason to use Times when a better typeface, Georgia is available instead. Times of course is [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/08/21/thoughts-on-type/</link>
			</item>
	<item>
		<title>Proof that Times New Roman can be attractive</title>
		<description><![CDATA[I stumbled across this site that uses times new roman effectively. He could have stuck with the tried and true georgia and looked like 99% of the other sites out there but he took a risk and it paid off. Kudos

No Tags]]></description>
		<link>http://www.3point7designs.com/blog/2007/08/18/proof-that-times-new-roman-can-be-attractive/</link>
			</item>
	<item>
		<title>Web Typography - 40 sources for inspiration and instruction</title>
		<description><![CDATA[CSS, javascript, and flash has brought the web design community a long way in what we are capable of doing when it comes to typography. However simply being ABLE to take advantage of rich typography doesn&#8217;t mean that we all know how. So below are some resources to make it easier to find typographic inspiration [...]]]></description>
		<link>http://www.3point7designs.com/blog/2007/08/16/web-typography-50-sources-for-inspiration-and-instruction/</link>
			</item>
</channel>
</rss>
