I often fall into the trap where I limit the scope of my design capabilities by what techniques I have learned for my design tools (in this case photoshop, and illustrator.) You may not realize it, (and I often do not either) but the techniques that you don’t know actually hinder your overall design capabilities. [...]
Archive for October, 2008
Better design by brushing up on your techniques
- Author: Ross Johnson
- Date: Friday, October 31, 2008
- Comments: 7 Comments
- Categories:
- Tagged: comps, design, illustrator, photoshop, skills, techniques
Another contender in the sIFR / Facelift Typography Arsenal
- Author: Ross Johnson
- Date: Monday, October 27, 2008
- Comments: 1 Comment
- Categories:
- Tagged: fonts, tools, type, typography, web
I came across an interesting tool called Typeface.js today. It appears to be a worth while addition to the sIFR / Facelift “Web Typography Arsenal.” Much like Facelift and sIFR it is javascript based and replaces the plain XHTML text with an embeded custom typeface replacement. In this case it uses the <canvas> element and [...]
Effective Web Copy
- Author: Ross Johnson
- Date: Friday, October 24, 2008
- Comments: 9 Comments
- Categories:
- Tagged: copy, copywritting, design, messaging, web, writing
I am often frustrated with how little attention is put into the messaging on most websites. It seems that you run into two scenarios when faced with web copy. The first is that the website owner has the writing done internally and then edited professionally, and the second is that their is a professional advertising/marketing [...]
cheap macbook pro’s on amazon
- Author: Ross Johnson
- Date:
- Comments: 2 Comments
- Categories:
- Tagged: computer, hardware, macbook, pro
If you are looking for a deal on a MacBook Pro, check out the listing of the late model 15.4″ pro’s on Amazon. Sure it isn’t the shiny new glass screened version but it is still a hell of a deal on a great machine if you don’t need the latest and greatest.
This was brought [...]
All the Tools You Need for Rich Web Typography
- Author: Ross Johnson
- Date: Tuesday, October 21, 2008
- Comments: 4 Comments
- Categories:
- Tagged: css, design, facelift, graphic, leading, letterspacing, sifr, tools, type, typefaces, typography, Web Design
Typography has come a long way on the web, but we are still stuck with a fairly limited amount of control over our type and how we use it. Even after exploring fonts that you could use but probably don’t, and learning some advanced css typography techniques, we are left with maybe a handful of [...]
The 3.7 BLOG
3.7 BLOG is the web design and web strategy blog provided by Web Design Agency 3.7 DESIGNS
The Latest Buzz
Why invest large sums of money on a website when you are going to use photos taken with a $200 camera? 2 days ago &mdash 3PointRoss
You should follow us on twitter here.

