Archive for January, 2008

It seems that only very large companies have bothered with microsites. It might be due to the higher cost of creating a site around a specific product or service, vs the traditional addition of one page to the existing site, or maybe it is not on the radar of smaller businesses. Microsites (or small websites [...]

 

 Web Design Marketing Podcast Ep 9 - Microsites: Play Now | Play in Popup | Download

Web Design Marketing Podcast Ep 9 – Microsites

PayPerClick and Search are the big rage now days when it comes to internet marketing and promotion. However there is another medium that the big players are using that is rarely even considered, media placement.
Traditional media placement/planning is centered around finding the right demographic of people who watch a particular TV/Radio station, show, sport, [...]

Online Media Placement – do you need critical mass?

Sometimes you need a keyword push for a very specific period of time, the holiday seasons for example. If you want people to find your site when they are searching for holiday related keywords you are normally at the mercy of one of these options:

Optimize a few pages for those keywords and [...]

Optimized Press Releases for Time Sensitive Marketing