icon for podpress  Web Design Marketing Podcast Ep 7 - The Sales Funnel: Play Now | Play in Popup | Download

Like it or not all websites try and sell something. It might be a product, a service, registration for a forum, sign up for a newsletter, or even just subscribe to your RSS feed. Once you acknowledge this you can start building what is called “the sales funnel” in which you help appease the needs of a prospect in order to increase conversion rate.

The sales funnel can be broken down into the following cateogries:

  • Prospecting
  • Discovery
  • Qualification
  • Conversion

Listen in to learn how to build a sales funnel and increase conversion.



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This is the blog of Ross Johnson, a co-owner of a Michigan web site design company, College Instructor, and Publisher.

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