Best Free Internet Marketing Tools
October 16, 2007 @ 2:05 pm | Comments (8) | by Ross Johnson
The “new marketing” or “Internet Marketing” buzz seems to hum a little louder with each passing day. You don’t have to look to hard to see some powerful case studies of extreme success built with low budget internet marketing campaigns. This seems to be the most powerful aspect of internet marketing, extreme exposure for extremely low costs.
To fully take advantage of the internet marketing opportunities you need the correct tools, after all how do you manage an email marketing campaign with just a copy of outlook express? That’s right… you don’t. To keep costs down there are some great open source internet marketing tools available if you know where to look.
E-mail Marketing
E-mail marketing is an extremely powerful way to keep in contact with clients, prospective clients, and industry colleges. Many e-mail marketing packages are expensive (charging monthly, or per the amount of emails sent out) or lack any quality features.
- OpeneMM – Fully functional e-mail marketing pacakge
- PHPList – Newsletter
- WebInsta – Mailing List Software
Search Engine Marketing
Pay Per Click
- Adwords Editor – Campaign management desktop software
- Traffic Estimator – Keyword Research
- Keyword Selector Tool – Keyword Research
Organic Ranking Tools
- SEO Digger (Find out what keywords your site ranks for)
- Google WebMaster Central (Ranking, Spidering, and Click through data)
- WebSiteGrader (Common elements to look for in optimizing a site for natural search)
- Link Research Tool
- Backlink Finder – Find backlinks from competitors website
- SEODirectory Wiki – List of lots of free links
Tracking your website
A clear picture of how your website is measuring up in your internet marketing efforts is an invaluable asset. With current internet marketing techniques there are several areas and methods to do so.
- Google Analytics – Standard Tracking / Conversions / etc
- 103Beez – Search Engine Optimization / Ranking Tracking
- FeedBurner – RSS Tracking
- Feed Blitz – Email Tracking
Podcasting
Podcasting is big, very big. Despite the power of podcasting now, it is only going to gain more steam, listeners, and power. Now is the time to hop onto the bandwagon… and guess what? There are tools that can help you.
- Odeo – Record, Host and Publish your podcast for free
- GCast – Record, Host and Publish
- Wild Voice – Record, edit, and convert your podcast into a finished show
- Audacity – Record, Edit, and Convert your podcast to MP3
- Wordpress + Podpress – Post & Publish your Podcast
Social Media
The power of social media is huge, yet so many people have yet to explore it or try and take advantage of it. These tools will make your marketing efforts easier.
King of Apps
FlickR
- Uploading Tools
- Upload via e-mail
- Turn Blog into a “MoBlog”
- FlickR River – View photos as an endless river
- GratePic – post, comment and rate photos on flickr
- Statr – Track statistics for FlickR
Delicious
- FireFox plugin
- Save Buttons for website integration
- Feedburner and Delicious top saved pages applet
- AutoBlogger, drop delicious bookmarks into a blog
Digg
- Add Digg buttons & Badgets to your site
- Digg Spy – monitor all stories in real time
- Digg Search – advanced search for digg stories
- Riggulations – See the relationships of digg users to each other
- Digg Notify – track stories you have submitted
- Digg Trends
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COMMENT brad
great list. Allot of good links:) thanks!
Posted on 10/16 3:25pm
COMMENT Lissasara
Great tools! Quite informative, thanks for providing all those useful information.
Just want to share my experience, there is one site i came through while surfing the internet which provides tips & techniques on Online Marketing!. Check out the website “Marketing Magic” & get solutions to grow your online business.
Posted on 10/17 7:29am
COMMENT Search Engine Marketing » Best Free Internet Marketing Tools
[...] Commercial Open Source Software wrote an interesting post today on Best Free Internet Marketing ToolsHere’s a quick excerpt…with low budget internet marketing campaigns. … Search Engine Marketing Pay Per Click … Adwords Editor – Campaign management desktop… [...]
Posted on 10/17 8:58pm
COMMENT How To Market Your Blog And Website For Free | The How To Do Things Blog
[...] Although there are many commercial and viably sound marketing opportunities available over the Internet you can use numerous free services to market your blogs and websites. You just need to be aware of the right resources. Ross lists some of them. [...]
Posted on 10/25 2:51pm
COMMENT Dennis
Great links man. That SEO Digger is really cool.
Posted on 11/13 3:18pm
COMMENT Business Tools
Wow!! It’s Interesting!! I was looking out for the same kind of information. Thanks A Lot.
I too came across a site Giblink which allows entrepreneurs and businesses to connect, to learn from each other, share ideas and strategies, and then help each other grow and succeed.
Posted on 02/13 8:25am
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Posted on 06/13 6:41pm
COMMENT Internet Marketing Tools
This is the most complete sets of tools I ever seen on the web, thank you for sharing!
Do you have any traffic build tools as well..?
Posted on 09/25 12:14pm