I had the privilege to talk to and hear Joseph Jaffe give an excellent presentation last night about his new book, “Join the Conversation” and how companies need to move away from traditional marketing and move into conversational marketing.
For those of you participating in marketing, as marketers yourself or as a company/entity you owe [...]
Free autography copy of Join The Conversation by Joseph Jaffe
During ArbCamp I lead a discussion about search engine optimization, in which I recorded for the use of a podcast. It turned out to be a great introduction to the thoughts and processes of search engine optimization. Take a listen, leave a comment, tell a friend.
Web Design Marketing Podcast Ep 6 – Search Engine Optimization
Seo presentation went well, will post podcast and notes here and on arbcamp – stay tuned
So far so good. Podcasting session was a bit too technical for the audience, helpful for those who were deep into podcasting but most people wanted to know the how/why not the best equipment.
Integrated marketing panel was great, new ideas based on printing, mail merge, etc… want to write about it later.
I attended an interesting discussion last night by Ed Vielmetti of Pure Visibility in which he discussed the difference between language used by providers of goods or services vs those who use the same goods or services. The problem in short is that what you label your good/service is not always what your client would [...]
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