Web Design & Web Strategy

Archive for June, 2007

Web Design Marketing Podcast Ep 4 – Online Branding & Exposure

  • Author: Ross Johnson
  • Date: Friday, June 29, 2007
  • Comments: 1 Comment
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icon for podpress  Online Branding and Exposure: Play Now | Play in Popup | Download

Sure enough, not all marketing is done directly through your website. There are many other outlets to get brand recognition before users even come across your website. Most of these are inexpensive, if not free, and can be essential in getting your name out in both the industry and to your potential clients.
The Goal
The goal [...]

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Web Design Marketing Podcast Ep 4 – Online Branding & Exposure

You are the weakest link

  • Author: Ross Johnson
  • Date: Monday, June 11, 2007
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Its no pick nick running a company, and after you get to a particular size you just have to accept the fact that you simply won’t please everyone. Hell, some companies have made a killing despite pissing off everyone (*cough* microsoft *cough*). Despite the fact that you will get the clients/customers who simply don’t understand, [...]

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You are the weakest link

Niche Marketing, Important online and beyond

In my last few podcasts I have been discussing the importance of marketing to specific niches, groups, and demographics as a way to separate yourself from your competition. I think for many this is a hard task to do, as the thought of narrowing the possibilities of clients sounds like the opposite of what one [...]

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Niche Marketing, Important online and beyond

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