Web Design & Web Strategy

Archive for May, 2007

Web Design Marketing Podcast (EP3) – Targeting Baby Boomers

  • Author: Ross Johnson
  • Date: Tuesday, May 29, 2007
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icon for podpress  Targeting Baby Boomers, the generation with the most buying power: Play Now | Play in Popup | Download

In our last podcast I discussed why it is important to market to a specific group. Today I am going to discuss targeting baby boomers. I picked baby boomers first because they tend to have the most spending power, and are one of the largest groups at this point in time. (Ages 43 – 61). [...]

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Web Design Marketing Podcast (EP3) – Targeting Baby Boomers

Free Project Time Management Tools | The Best Software

I will admit it, I hate the project management aspect of my job. While I love talking to customers and doing the actual work, the thought of trying to keep track of everything I am doing, need to do, and might need to do makes me vomit a little bit. The only part I dislike [...]

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Free Project Time Management Tools | The Best Software

CSS Typography – Taking back Times new Roman

Taking Back: Times New Roman
Yes all designers HATE times new roman, but let’s face it — on the web we are very limited on what fonts we can safely use. I don’t know about anyone else, but I am getting a little board of seeing Georgia as the only serif font on the web.

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CSS Typography – Taking back Times new Roman

Web Design Marketing Podcast (EP 2) – Your Target Market

  • Author: Ross Johnson
  • Date: Thursday, May 3, 2007
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Your target marketing is one of the essential elements to marketing your website. Too many people feel that their services are broad enough where they can target everyone! After all, targeting one group would simply be cutting our possible clients down. However, the truth is that if you market to everyone you market to no [...]

 
icon for podpress  Web Design Marketing - Finding your Target Market: Play Now | Play in Popup | Download
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Web Design Marketing Podcast (EP 2) – Your Target Market

Getting out and Staying In

  • Author: Ross Johnson
  • Date: Wednesday, May 2, 2007
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It doesn’t take a long time of being self employed or freelancing to figure out that you can only make as much money or grow in relation to how much you can get done. When you have a small team, or a team of one, it is easy to get into a mode where you [...]

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Getting out and Staying In

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